THE LIVING PROOF STORY
We are problem solvers. We solve the toughest beauty challenges with science and patented technology. Our founders are hair stylists who were fed up with the limitations of conventional products and scientists from outside the beauty industry who were not confined by preconceived notions of what can and can’t be done. Twenty patents, over 40 products, and more than 100 awards later, we have countless love letters thanking us for making products that keep their promises and for changing lives in ways both big and small. We are the Living Proof. And so are you.
WHY LIVING PROOF
Get visibly healthier hair and styles that last. We don’t use heavy silicones or stiff resins— we let other guys use those. Living proof products use our patent technology that is lightweight, touchable, and repels style-destroying humidity, dirt and oil. Wash your hair less often with products that repel dirt and oil so your hair stays cleaner longer. Less washing, less styling, and more time spent on things other than your hair. Go beyond an instant quick fix. Get hair that’s visibly healthier over time. In a study of over 670 women, 3 out of 4 saw an instant improvement in their hair after using Living Proof, and after 6 months 97% said their hair was significantly healthier, manageable, shiny, smooth, strong and thick.